In late Feb., NAR launched That's Who We R®, a national ad campaign showcasing REALTORS® by telling their stories and highlighting the passion and dedication REALTORS® bring to their work.
The campaign is aimed at toward consumers for the purpose of demonstrating the value of a REALTOR® and includes online video, TV and radio spots, digital ads and social media marketing.
Each member of NAR has access to campaign materials for use in their own marketing efforts (login required). Additionally, NAR has published a Style Guide to help members determine how and where to use said materials. Let consumers and clients know Who You R® by distinguishing yourself from other real estate agents and listing apps.