6393 Poplar Ave
Memphis, TN 38119
Technology has changed more in the past five years than it has in the past fifty, fundamentally changing how people communicate in the process. Homebuyers and sellers increasingly rely on technology throughout the real estate process. The e-PRO® Certification offers the most up-to-date real estate technology training available to REALTORS®.
According to estimates1, 95% of consumers use the internet and other digital tools to search for homes and real estate agents. With the e-PRO® Certification, you increase your ability to reach customers, expand your capabilities and build trust with your clients by safeguarding their personal information.
Through the newly revised curriculum, students learn to:
- Understand the changes in consumer behavior and communication
- Integrate and use new technology to run a more effective and efficient business
- Create search engine marketing (SEM) and search engine optimization (SEO) strategies
- Protect your business from data breaches by implementing best practices as outlined by the Federal Trade Commission, develop data privacy policies and procedures and fulfill legal responsibilities in the event of a data breach
The e-PRO® Certification shows homebuyers and sellers that you're skilled in the advanced technologies and strategies that set them up for success. e-PROs® gain exclusive access to the latest social media strategies, a nationwide network of real estate professionals, customizable marketing materials and more.
The e-PRO® Certification also counts as an elective for the Accredited Buyer's Representative (ABR®) Designation. Earn yours today!
Instructor: Susan Barnette
CE Credit: 14 hours
Cost: $275 for Members | $295 for Non-Members
1 National Association of REALTORS®, 2017 Profile of Home Buyers and Sellers